Tips for Successful Fundraising
The first, and easiest tip is….just ask! It seems silly, but many people will make a donation simply because you asked them to. Don’t just post your link on your Facebook or Twitter feed and expect people to know what to do, tell them what you want them to do. Making a clear and direct ask makes a big difference. You might be uncomfortable at first, but your friends and family want to hear about things you care about, you maybe be surprised by just how supportive they are!
Set a goal. Everyone’s got a little bit of competitive nature in them. Setting a goal will make your donors feel like they’re working to achieve something. You can even set mini goals throughout your fundraiser to make your total goal less daunting. For example, issuing a challenge to raise a certain percentage of the total goal in a single day, or setting a deadline to reach the halfway point of your goal.
Ask your closest friends and family, those most likely to give, first. If others see that you’ve already made progress towards your goal, they will be more likely to give. You can even jump start giving by making your own initial gift.
Share your story! Tell potential donors what albinism is, what it means to you, and how NOAH’s work benefits the albinism community. The more they know and understand, the more likely they are to be compelled to donate.
Get Personal. The people closest to you, and those that you suspect will make sizable donations, should get a face to face ask, or at least a phone call. They’re important to you and they should feel that way. Make sure they know you put in the extra effort for them. That being said….
The internet is your friend. Social media is one of the most effective ways to spread your message (and your fundraising site link!) to a much larger number of people than you would be able to reach in person. Caution: Don’t make every single post for the duration of the campaign a direct ask. Mix in updates on campaign success, your story, and info about NOAH too! Your posts should, however, always contain the link to your fundraising page.
Make your gift go 2X as far…or more! Many employers have a matching gift program, some even match for more than the original donation. Remind your donors check to see if a match is available at their job.
Turn a “No” into a potential “Yes”. You will have friends and family who would love to donate, but for whatever reason are unable to at the time. That’s ok! They can still come to your event, meet people, learn about albinism, and leave better educated and able to spread the word to their own contacts.
Most importantly, say “Thank you!” If you’re using social media, a great way to thank people is by tagging them in a thank you post. Everyone loves a little public recognition for a good deed! If you’re more of a pen and paper type person, nothing beats a nice hand-written note.